Keap Athletics
marketing materials + inclusive campaign
Keap Athletics provides its customers with high quality shorts with dependable pockets. We helped diversify their audience and create exciting visual marketing materials
THE CAMPAIGN
With a budget of $20,000, we spread out across many social platforms to use the slogan Keap It __ to encourage interaction with the brand by filling in the blank.
REAL TOGETHER YOU AUTHENTIC ACTIVE BALANCED DETERMINED WILD CREATIVE SAVVY ORIGINAL AMBITIOUS VERSATILE CLIMBING BOLD MOVING SECURE
FREE DEDICATED FEROCIOUS THOUGHTFUL CONNECTED NEIGHBORLY FIERCE FASHIONABLE GROOVY DIVERSE GRINDING YOU CALCULATED ENERGIZED
FREE DEDICATED FEROCIOUS THOUGHTFUL CONNECTED NEIGHBORLY FIERCE FASHIONABLE GROOVY DIVERSE GRINDING YOU CALCULATED ENERGIZED
AMBITIOUS CALM CREATIVE PUSHING ORIGINAL COZY DIVERSE WILD GRINDING NEIGHBORLY CLIMBING AMBITIOUS REAL CREATIVE BOLD DEDICATED
BRANDING
By adding some soft blues and a pop of green the campaign feels more approachable and reflective of the wide range of outdoor activities customers do in their Keap shorts. Adding in handwriting alongside the two stronger brand fonts creates some character to our fill in the blank posts, as if the people in the photos had writen it themsleves.
PRODUCTION
Our Spring 2021 shoots work to full a gap that Keap had in representing women and POC. This campaign breaks the stereotypes of who can wear Keap shorts by including many different lifestyles and activities in the social materials.
MORE TO COME... SPRING 2021